![]() ![]() Instead, think about the audience group of your game. Relevancy – ‘I have a match3 game, so I need to look for other match3 games’.Yes, they may have a super high viewership, but if they’re getting less than 1% engagement on those videos, then it’s safe to say they have little to none influence over their audience. Engagement rate is important – This is also an important metric to consider.For example, the average 30-day views gives you a good idea of the views your video might get. No’ of views is also more predictable based on historical data. Who knows, they may have a ton of subscribers but barely any viewers. Number of views over subscriber count – Compared to subscriber count, viewership is a far more useful metric to measure the results of your videos.Look at where they are based, the type of language they use, and ask yourself if it’s relevant to your game. Compatibility – Seek influencers who share the same audience as you.So here’s some advice that can help guide you through your search: And as a rule of thumb (and to avoid finding any ol’ influencer and saying ‘they’ll do’) you’ll need to have that nifty objective in mind. Influencers – identifying the right ones for your gameĪfter defining the basics of your influencer marketing efforts comes the most time-consuming part: finding the right influencers for your game. Timeline – When is the deadline you need to meet? How long do you expect the outreach and negotiation process will take? Do you need time to review the video beforehand?.Objectives – What are you trying to achieve through influencer marketing? Do you want to raise awareness? Get installs? Build a community? Reach new geos?.Audience – Who is your target audience? Who are you trying to reach? Stuff like age, gender, location, gamer type etc.Genre – What genre is your game? Are there any influencers you’ve already come across that are creating content on other games in the same genre?.Here are a few things to ask yourself before you get started (you can use this as a checklist): ![]() Having these few bits ironed out at the beginning of your search will give you an idea of what type of influencers to look out for, and make it easier for you to negotiate deals with them after. First things first – the fundamentalsīefore you start reaching out to influencers, we recommend you to hash out your expectations and goals for your influencer marketing strategy. So in this post, influencer-experts, Matchmade, let you in on some of the best-kept secrets in how to entice influencers (especially the ones on YouTube and Twitch) to help you make a success of your new release. With that in mind, how can developers not only find social media influencers, but also position their game so they’ll be lining up to review it? And it’s not surprising that titles like Apex Legends and Brawl Stars owe a large part of their appeal to well-executed influencer strategies. Influencers are increasingly holding sway over the performance of titles on any given week, and players these days can’t get enough of their zany content. ![]()
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